Scorpion site launch

We have recently overseen the design and production of a new content managed website for one of Yorkshire’s most reknowned car and light commercial vehicle leasing specialists.

Scorpion Vehicles offer fleet and leasing management services for both private and commercial use vehicles from their base in Barnslay. The site is only the beginning of Scorpion’s brand refresh as a combined email and social media campaign comes online this week too. Only a few days into the launch and the site has already received great results upon google as well as winning the plaudits of established Scorpion customers. Our team will be working alongside Scorpion to enhance their already established SEO strategy.

Scorpion Vehicles Website

Campuslife

“Just two months after the launch of the new identity, our sales revenue was up by 180% on the previous year’s period and new client wins increased by 16%”

Background
‘Campuslife’ is a leading online media specialist, creating dynamic video products designed to compliment and enhance student experiences throughout further and higher education centers across the UK.  With a strong focus on the student mindset, Campuslife continue to challenge themselves to be at the forefront of developing technology, meaning they can always deliver the information to students in the way they understand.

Campuslife appointed The Engine Room to create a fresh corporate identity and brand communications strategy following a brand positioning review of the company’s current situation…

The Problem

• Campuslife were struggling to convert their sales
• The management team didn’t feel the brand had visual credibility
• The work Campuslife did meant that they had to communicate to both Students and their respective University departments without alienating each audience

The Process
The Engine Room facilitated workshops with Campuslife, spending time discussing the business and the brand. To aid buy-in to the process and change in brand, we involved the whole Campuslife team to develop new positioning strategies and create a broad scope of new ideas for the business.

Positioning
To build a powerful and strong brand, The Engine Room needed to make sure the foundations were as strong as possible. We established clear values at the heart of the Campuslife brand:

• Positive: A friendly approachable personality

• Specialists: Unrivalled understanding & first person experience in HE & FE sector

• Exceptional: Levels of customer service

• Energised: Both in terms of products and as a team Campuslife has real tangible passion.

The Campuslife product was already positioned very favourably in the market. However, the current visual identity was lagging behind and didn’t communicate the product quality and uniqueness very well. Much more than just producers of video, Campuslife were ‘Campus Communications Consultants’. They were translators, briefed to communicate serious and often delicate messages into a language that Students could engage with. This also opened up other ideas for products and services that could enhance the brand position.

“Working with The Engine Room was great – they are definitely lightbulb-headed people. They had a fluid process when it came to freewheeling intelligence, sharp observations of our company and restless innovation.”

Simon Horniblow, Managing Director at Campuslife

The Brand
The new visual identity took the ‘translation’ message literally. With speech bubbles representing two different voices conversing. Simple, yet compelling with a soft colour palette keeping the purple shade associated with the former identity. A new positioning statement ‘Get It Across’ was created to underpin what Campuslife do.

The new identity was applied to touch points across the business including brochures, DVD mailers, website design, exhibition materials and promotional merchandise. As a moving image company, we had to factor in how the identity would work in a TV environment, including animation and TV idents. Working with Campuslife’s post production and graphics department, a new brand ident was created to feature on all their new video footage.

Design Works
The brand project was completed at a break-neck speed of just two months and the investment began to pay back immediately. Just two months after the launch of the new identity, sales revenue was up by 180% on the previous year’s period. New clients wins increased by 16%. This was attributable to a renewed energy and confidence in the sales process, coupled with a new proposition that was credible, exciting and easy to understand for the customer.

Xercise 4 Less

Xercise 4 Less provide some of the largest and most up-to-date fitness facilities on the market at the lowest membership prices. The nation wide health club offer flexibility including non-contract memberships to fit in with any individual lifestyle.

The chain of gyms required The Engine Room to update their brand in order to reach new customers and effectively project their individual concept across the market. Xercise 4 Less promise to provide facilities for everyone, of any age, lifestyle or fitness. Latching onto this gap in the market, The Engine Room built a new brand from the ground; a gym should not be an exclusive facility, but accessible for everyone, and that’s exactly what the new Xercise 4 Less brand would represent.

Introducing ‘The People’s Gym’.

Signage at the new Xercise 4 Less Leeds site which opened this month

The new brand was subsequently utilised to suit multiple customer groups, segmenting the mass-target in order to roll out a more personal approach to sales; Xercise 4 Woman, Xercise 4 Health, Xercise 4 Life and so on.

Xercise 4 Less can now effectively use their competitive edge against other health clubs available on the market; customer focused budget prices, huge high quality facilities, created for everyone.

“Our client list increased by 16% after the first two months from working with The Engine Room, and our sales revenue is up 180% compared to this time last year”

National digital and web video producers Campuslife appointed The Engine Room to create a fresh corporate identity and brand communications strategy.

The leading online media specialists create dynamic video products designed to compliment student experience throughout further and higher education centers in the UK. Working closely with a wide range of departments across these institutions, Campuslife is pioneering exciting new communication mediums to the education centre.

After carrying out a full brand audit and re-positioning strategy, Campuslife can now effectively gain the attention and trust of their target audience. With new marketing material and full website, the new brand and speech bubble within the brand represents the two sides to the translation process, the grey of the original intended message and the brighter magenta of the energised voice delivered to it’s intended recipient.

This is then tied together by the overlapping central area that represents Campuslife’s expertise of bridging the gap between the education authority and student life.

Simon Horniblow, Managing Director at Campuslife said, ‘Working with The Engine Room was great – they are definitely lightbulb-headed people. They had a fluid process when it came to freewheeling intelligence, sharp observations of our company and restless innovation.’

Click the new Campuslife identity to view their website

A snippet of Client Case Studies…

UFP Print Supplies
Being one of the EU’s largest suppliers of consumable office supplies, UFP needed a new website that was consistent, which would reflect their true size and quality. The company decided they needed to update their brand and place themselves one step ahead of the competition. The Engine Room created a full strategy and developed thinking behind a new concept and a website ten times bigger than the existing one.

We gave UFP the confidence and growth they needed as a company to expand into the top of the market & he transition sparked positive feedback from customers and high profile suppliers such as Cannon and HP. As the website grew, so did their reputation.

 

Medilink
Leading medical membership organisation, Medilink, provide a range of specialist consultancy services based around technology transfer and market access. The company came to The Engine Room for a full re-brand in order to help them to continue to develop and improve healthcare across the region. The new brand is an exciting phase in Medilink’s business progression and continues to accelerate their growth in the healthcare sector.

Kevin Kiely, Managing Director of Medilink Yorkshire and Humber said:
“Medilink’s goal’s haven’t changed, but our brand has. We are dedicated to the growth of healthcare and are constantly evolving to meet our member’s expectations, so sharing our new brand with the sector is an exciting phase in our progression.”
“With access to an extensive Health Technology and Life Science network, we are looking forward to the future and are excited about the opportunities that will arise.”

 

Balance Accountants
Previously named ‘Rogers and Co’ were looking for a way to effectively differentiate themselves in the marketplace and help bring a renewed energy into the business. This design project aimed to tackle a rage of issues from growth, to profitability challenges to internal communications and developing a new brand, which has real business value. The Engine Room developed a full re-brand, which was to aim to prompt a high growth turnover in the next 3 years. A whole new identity was created including a new name, website, use of creative imagery and accent colours, playful language, strap lines, marketing materials and integrated touch points communicated across the board.

As a result of the re-brand, Balance could launch additional services, were given the ability to engage better with their target clients and, as a result, the team’s call rate increased and the amount of inbound inquiries rose by 30% in just the first month. Staff moral was raised considerably and it’s effects shone through the brand.
ER case study_balance

Pennine Playgrounds
Pennine Playgrounds were now looking at ways in which to stand out from competitors and effectively communicate that they were as much a design and implementation process as well as instalment. The company were keen to keep their logo and identity installed a few years prior, however to make a real difference on their business, The Engine Room expressed they needed to be branded properly, this in turn, had to include a new identity.

The Engine Room’s key focus for Pennine Playgrounds was to create a branding concept to help them stand out from their suppliers and competition to achieve the aim of gaining bigger customers.

When the new brand launched internally, The Engine Room carried out a presentation on branding and new identities to the company. An impression was made across the board and the new brand created a real buzz in-house.  The installation team gave positive feedback and expressed how they now felt part of a professional brand and good comments began rolling in from clients’ reactions to newsletters and emails.

The new identity had an immediate impact to the Pennine Playground brand while increasing turnover and really pushing the design-and-build concept onto new and existing customers.

View more case studies and our work portfolio.

Stay up to date with The Engine Room news feed on Twitter

Medilink reveal new identity

This week saw the launch of the new Medilink identity which The Engine Room had recently re-branded. The organisation are pleased with the work and have named us an official Medilink Partner. We’ll be posting a full case study on our site soon.

 

 

We’re ‘txting’ at work! ;-)

We have recently completed some interior design work for Txttools-Connect. Their new office space now features elements of their brand on the walls, doors and windows. Individual messaging highlights the different business departments offset with some cheeky phrasing to underpin the eye-catching Txttools brand.

Less is more…

If you’re entering the luxury gifts market then your visual identity has to be absolutely spot on to reflect the values and quality that customers aspire to. We really enjoyed  working through the creative process with Manchester-based Lusso Scarves and it shows. We designed a simple website and basic promotional materials that really let the individual products shout out.

Some stunning photography from the guys at Prodoto Studios helped us to create a gentle but very strong look for the brand. A great example of how when a simple idea, well executed, can create something beautiful.

www.lussoscarves.com

I.T Simmplified

Last year we created a new identity for IT solutions provider Eurosimm, including a full content managed website and stationery suite. If Eurosimm are known for anything, it’s their excellent customer service – we created the line ‘IT Simmplicity’ – a direct reference to how Eurosimm take the hassle out of purchasing.

We’ve recently helped them to develop a promotional email campaign, using our own enginemail e-marketing system. Designed to increase brand awareness and sales, emails are sent to individual sales execs databases, allowing them to individually monitor data. The creative campaign ties in with calendar-specific events, including (so far this year) the Royal Wedding and Wimbledon.

To the very source of it…

We’ve recently completed a new brand identity for The Sourcing Team, an extraordinary promotional merchandise business based near Croydon. The Sourcing Team are at the very top of their game with some pretty impressive clients to boot. However, not many businesses in the industry look that different, or use their identity to reflect their personality effectively. The Sourcing Team also wanted to change the perception that they were in the ‘pens and mugs’ brigade – their offer extends way past this!

“Sourcing – we love it. If it’s out there we’ll find it, and if it’s not we’ll design and create it ourselves”.

We think this sums up the company perfectly and used it as a proposition to create a very strong message-based identity, matching their industry-leading position, reputation for excellence and energy. The identity has been applied to various touch points including stationery, website, presentations, case study sheets and branded merchandise. We also helped Gill and her team spruce up the office with some rather loud internal graphics and signage!

Here’s a little taster…

Click to see animate…