Businesses are a collection of processes bound by people, values and personality. Those businesses that can effectively package this combination and stand apart from the competition will compete more effectively. You may be looking to reposition your business to appeal to a higher-value customer base, or unleashing a new product or service to the marketplace. It’s quite likely you may be planning to grow your business as part of an exit strategy or you might just simply want to create more awareness. No matter what the circumstances, your brand has a big part to play in any growing business.
Re-branding a business brings renewed focus, a cohesive, co-ordinated approach to communications strategy, injects fresh impetus to employees, attracts new customers and strengthens loyalty in existing ones. More importantly, given time to flourish, it has a positive effect on the bottom line. It’s little wonder that 84% of the UK’s fastest-growing businesses believe that design has become more important in maintaining their competitive edge in the last decade. Brand Engine is the process designed to help us understand what makes you different from the competition. We spend time to get to know your business, its market and customers. We also bring biscuits.
Brand review/design audit
A root and branch look at where your brand/corporate identity currently stands and what your current marketing materials are doing for you. We’ll review whether your brand is truly going to help achieve your company vision.
Brand Strategy
Strategy is not a strap line, it’s not the identity, it’s an idea.
How you differentiate yourself from the competition is crucial to a successful brand. We can help to define a clear brand strategy for your business which will bring focus to your communications, meet your company vision and rise above the static to create a message that connects with customers.
Brand Identity
A logo is just one part of your identity. We creatively combine colour, fonts, photography, graphics and layout into a visual toolbox so your communications remain fresh and flexible across the entire spectrum of media.
Brand Naming
Many businesses don’t see a need to change their name – and in most cases rightly so. However, if every other Tom, Dick or Harry not only looks like you but sounds like you how are you going to shout ‘pick me’?
It takes time to build an effective brand name, but it certainly helps if you’ve got a memorable one in the first place. With more than 300,000 new businesses formed every year through Companies House, it figures that creating something unique and relevant to your business is becoming more difficult.
Whether it’s for a product, new company, existing company or merger, we have the skills to create names that match the brand and are never forgotten.
Brand Control
Brand is a valuable asset. It’s a tough job controlling how it appears across multiple media.
Would you put a HR professional in charge of the company accounts? Or the IT Junior as head of Sales?
We think not.
So why is it that many companies don’t put steps in place to protect their investment. If it’s not some pesky staff member adding their own je ne sais quoi, it’s partner organisations changing the colour because your brand doesn’t fit with theirs. We can help and advise on the creation of guidelines to the use of identity systems, creating consistency and effective brand roll-out internally and externally.
Brand Launch
So, you have a shiny new identity that reflects your ambitions as a company and favourably positions you in the market. So what do you do next? Shout about it.
It’s important to get the message across to employees, existing customers, potential customers, stakeholders and even competitors. A good launch strategy will create maximum impact in the right places. It’s not necessarily about being the loudest, it’s about being understood.
